To pull people into your website, you need to create content that is engaging and relative to the targeted audience. Though a website may be algorithmically efficient, the written content may be poorly-written or provide information that your audience is not interested in reading. You have to find the middle ground between what the search engines enjoy and what your readers enjoy; always guaranteeing that the readers come out as the top priority. An article should captivate the audience with each sentence and the SEO magic should be cleverly entwined within the phrasing.
The first component of any SEO-friendly article is going to be the title. These few words -generally less than seven- should instantly grab the reader’s attention and lock them in for the first few paragraphs. If your title isn’t enough to catch their eye, they will pass the article without a second thought. After the title, you have only a few sentences to continue impressing the potential consumer. The remainder of the article should flow naturally and encourage the reader to continue towards your domain.
A how-to article is a great technique for branching out over a variety of keywords without the flow becoming irrelevant or awkward. How-to articles are the easiest way out of a sticky situation when keywords are too far apart or completely irrelevant to your website’s topic. Each subsection in this type of article can approach a new keyword or idea, similar to several short articles, but in a manner that encourages the reader to continue reading until the last paragraph. However, even a how-to can’t make every keyword work with every website, so choose your words wisely and adjust their density at times to make the job easier.
Graphics aren’t often viewed as SEO tools, but they are relevant and most search engines have a setting to search only images across the web. The method for hosting an SEO-friendly image is very similar to your overall webpage, without factoring in the written content and articles. Your image will have a tag and a description at a minimum, both of which are utilized for SEO purposes. Use powerful graphics in combination with an interesting article to increase the keyword density.
It can become addicting; the urge to include exotic and complex words from the English language. However, most readers do not want to read a bunch of words that they do not understand and most of them are not going to find a dictionary every time a new word pops up. You have an audience and your vocabulary should reflect the general vocabulary you might expect when in a room filled with those people. For example, if you are writing a medical eBook, it would be acceptable to use long, medical terms and descriptions. However, writing an article about children’s cough medicine with the same vocabulary would be a marketing failure.
Now you can proceed into the depths of the internet and take control of your company’s future. SEO is a simple marketing technique, but creating the content for the campaign can be extremely difficult. Use these guidelines to help structure your selection and provide the audience with something that they enjoy reading.