Optimizing Your Site For Mobile Users: Tips and Information

Mobile Users

People are becoming increasingly dependent on their mobile phones, and as a small business owner, this means that you have to make sure your website can be viewed by this portion of the population or you are missing out on potential sales. The following tips and information will help you get in touch with mobile users and explain why it is important to have a mobile-optimized site.

How to make your site easily accessible

Smartphone users do not have a lot of time to spend online. Typically, they are trying to multitask; they may be at work, at their child’s sporting event or in another location where they can’t devote 30 minutes or an hour to surfing the web. Therefore, it is essential that you come up with a way to grab their attention and make it easy for them to act. For example, too much text can be overwhelming. Make your point quickly and concisely. In addition, ensure that your site is not too difficult to navigate. If it is, the mobile user is likely to simply “x” out of your screen and move on to something else.

It is important to also clearly advertise the best way to contact you. Your email address needs to be easy to find, and there should also be a place right on your website where a mobile user can leave a comment or send you a private message. Again, if a mobile user has to look too hard for this information, they will probably give up rather than invest the time that it takes to figure things out.

Why you should act now

More than 90 per cent of the businesses that are online do not have a site that works with mobile browsers. Therefore, if you are able to make the conversion, you will have a huge advantage over your competition. In general, it is the biggest brand that currently has mobile-optimized sites. While you obviously don’t have their resources, that does not mean you can’t learn from them. Check out sites like Target and Amazon on your smartphone. See what they are offering users, and try to figure out how you can do something similar, on a smaller scale, for your customers.

In addition to getting an edge over your competition, it is hard to ignore the fact that about 50 per cent of all online searches happen from mobile devices. If your site can’t be accessed by these individuals, you are missing out on a huge portion of the population that is using the Internet. Therefore, the sooner you make some changes to your site, the better.

Our society is becoming more driven by technology every day. It is important to embrace these changes, and you can start by making a mobile-friendly version of your website. In doing so, you will allow the millions of people who use their smartphones each day to have access to your site. This means more exposure, and hopefully more revenue, for you and your business.